Helium 10 vs. Jungle Scout (2025): Who Wins “The Best Amazon FBA Tool”?

I run an Amazon FBA business, and let me tell you, it’s not as easy as everyone tells you it is.

I’m constantly doing extensive product research (I'll talk in-depth about this process soon!), negotiating with suppliers, optimizing listings, and sometimes handling customer service.

Sometimes it can get pretty messy and overwhelming.

If you’re selling on Amazon, you already know that finding the right FBA tools can make or break your success.

The two tool names that have stood out for me over the years are Helium 10 and Jungle Scout. So who wins?

As 7+ figure Amazon FBA seller, I’ve used both tools extensively. So, I’ll break down their key features, pricing, and accuracy so you can choose the best Amazon FBA tool for you.

Candidly, I’ve spent a lot of time with Helium 10 ( yea I'm biased, sue me :p ), but I can see where Jungle Scout shines too.

So, which one should you pick for your business? Let me walk you through what each of these tools has to offer and figure out which might be the best fit for your Amazon journey.

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Helium 10 vs Jungle Scout: Is Helium 10 Better Than Jungle Scout?

Helium 10 packs a suite of features that go beyond what Jungle Scout offers. Here’s a breakdown of some of the tools I’ve come to rely on, and this list is always growing:

Alibaba Supplier Finder: Sourcing is important for any FBA seller. With Helium 10, you can jump straight from any Amazon product page to Alibaba listings by clicking the supplier button on the Chrome Extension. This saves you tons of time since you no longer need to search manually for suppliers.

Demand Analyzer (Coming Soon?): Imagine being able to check Amazon demand for keywords while you browse on sites like Alibaba, eBay, or even a random blog. Although this tool is still under maintenance, it promises to be excellent at letting you assess product viability on the fly.

Review Insights: Ever wondered what customers are really saying about a product? Helium 10’s Review Insights tool digs deep into review history, lets you download data for analysis, and even filters reviews by product variations. You can also see the most frequently mentioned phrases, giving you valuable insights into customer sentiment.

Xray Keywords: This one is a personal favorite. I even wrote an article sharing my top Helium 10 tip on how to use it to your advantage which you can checkout here " 6 Best Reasons to Use Helium 10 in 2025 (Boost Amazon FBA Sales) ".

It basically shows you the keywords that are really driving sales on any Amazon page.

Helium 10 vs Jungle Scout: Data Accuracy

If you’re an Amazon FBA seller, one thing you can’t afford to get wrong is data. Knowing how many sales your product is likely to generate directly impacts how many units you order and whether you have the budget to compete with the big players.

Simply put, like I said data accuracy is everything. Both Helium 10 and Jungle Scout do provide solid estimates, but in my experience (and when comparing against my own sales), Helium 10 has a slight edge when it comes to precision.

And when you factor in all the extra tools you get with a Helium 10 subscription, it’s easy to see why many sellers prefer it.

Here’s what a detailed study found when testing the accuracy of both tools:

• Helium 10: Estimates 38.2% of product sales perfectly, with a margin of error of ±22 units.
• Jungle Scout: Estimates 29.5% of product sales perfectly, with a margin of error of ±35 units.

No tool is ever going to be 100% accurate, Amazon simply doesn’t share enough data for that. But when choosing a research tool, the more precise the estimates, the better. And in this case, Helium 10 takes the lead.

Helium 10 vs Jungle Scout: Special Features Compared

We could dive deep into every feature and tool both platforms offer, but truth is, many of them serve the same purpose, sometimes with different names. To save you some time, I wrote a quick overview of the standard features both provide:

Product Discovery

• Both Black Box (Helium 10) and Product Database (Jungle Scout) give you a list of products along with key details available on Amazon.

Keyword Insights

• Each tool lets you reverse-engineer keywords to see how they’re used and ranked. You get similar lists of data on both platforms.

Performance Insights

• You can review sales data, advertisement performance, and competitor strategies to help refine your approach.

Chrome Extensions:

• Both offer browser extensions with similar functionalities to assist your research directly on Amazon.

Special Features Of Jungle Scout

‍There are two special features in Jungle Scout that you won’t find in Helium 10:

‍Supplier Database:

• This lets you find verified competitors or other sellers on Amazon. You can spy on their strategies and moves, all from the dashboard.

Giveaway Platform:

• If you’re launching a new product or need a promotional boost, the Giveaway feature offers various ideas and options to help kickstart your sales.

Special Features Of Helium 10

‍Helium 10 also brings some exclusive tools to the table that set it apart:

‍Refund Genie

• If you’re dealing with product damage or other issues leading to losses, Refund Genie helps you pinpoint errors in Amazon’s system and guides you on how to claim your refunds.

Competitor Keyword Spy

• This tool goes beyond basic keyword research. It provides insights into your competitors’ SEO strategies, PPC campaigns, advertisements, and organic integrations, giving you a clearer picture of where you stand.

Both platforms offer some helpful and unique features, so it really comes down to which special tools align best with your selling strategy.A Reddit user summed it up perfectly, and I honestly couldn’t agree more:

• "I keep my subscription to Helium 10, but sometimes I don't use it for months at a time. When I do use it, I'm glad I have it, as it can make certain tasks a lot easier. I was using it today to look at a product niche my cousin was interested in. I got a ton of data in like 15 minutes that would have taken forever without it."

That’s exactly how I feel about Helium 10, it’s not something I use daily, but when I do, it saves me hours of work.The same user also pointed out a key difference between the two platforms:

• "I can't really speak to Jungle Scout, but my opinion is that JS is more product research-focused, and H-10 is more for keyword research, listing building, and optimization."

From my experience, that assessment is spot on. Jungle Scout is great for helping you find a product to sell, while Helium 10 is better for optimizing and scaling once you’ve found one.That said, Helium 10 isn’t perfect.

Some users, including the one from Reddit, have mentioned that they don’t love how the platform constantly pushes upsells, like blurring out certain data columns unless you upgrade your plan. And when it comes to PPC, their Adtomic tool has mixed reviews, many sellers believe it's better to learn PPC manually before relying on automation.

Which One Has The Better Chrome Extension?

Both Jungle Scout and Helium 10 do have Chrome Extensions that make it easy to check product sales, evaluate niches, and more, all right from your browser.

Having used both for a while ( not the case for JS tbh ), I can say they’re both solid. They load quickly, don’t eat up your computer’s RAM, and are pretty intuitive.

That said, Helium 10 takes the crown here. Over time, its extension has evolved into a powerhouse packed with extra tools and features. With Helium 10, you can not see how much money a product is making on Amazon and analyze reviews, estimate profitability, and dive deep into other metrics.

On the other hand, Jungle Scout’s extension is more basic, it essentially offers what Helium 10’s X-Ray tool does, but without the extra specific details. It might load a little bit faster because of its simplicity, it doesn’t offer nearly as much insight.

So, if you’re after a feature-rich extension to help you make more informed decisions, Helium 10’s is definitely the way to go (psst, it's also cheaper!).

My Honest Thoughts

Helium 10’s extensive toolkit, ranging from sales snapshots to Alibaba sourcing, in-depth review analysis, and competitor inventory tracking, has played a huge role in helping me build my 6-figure Amazon FBA business.

With so many powerful features, as long as you know what you're doing, it’s hard to go wrong when identifying profitable product opportunities.

Pricing:

• Helium 10: $39 to $279 per month – Try Helium 10
• Jungle Scout: $49 to $399 per month – Try Jungle Scout

ow, without a doubt, Jungle Scout is a strong contender, but due to Helium 10’s constantly evolving feature set and its focus on European sellers, it’s my go-to tool.

It’s the one software I simply can’t imagine running my FBA business without.

Ready to take your Amazon FBA game to the next level? 👉 Try Helium 10 today 👈 and see the difference for yourself!

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